Challenge: Belent Mathew, running for the Conservative Party of Canada nomination in Ajax, sought a distinctive and impactful personal brand to stand out on social media.

Solution: I developed a compelling wordmark that effectively represented Belent's identity and values. The typefaces Articulat CF and Didot are aimed to convey boldness, trust, and approachability. Additionally, I created a hero illustration that served as a visually engaging focal point for his website and social media platforms.

Impact: Belent's social media presence transformed, attracting increased engagement and positive feedback.